LEARNING & GATHERING Creative Sanctuary RECORDING AND BROADCAST A new FOR MUSIC PERFORMANCE
CALENDAR
JAS CENTER CAMPAIGN

PROJECT APPROVALS RECEIVED

JAS CENTER @ THE RED ONION

PROJECT APPROVALS RECEIVED

The specific design & layout of the JAS Center has been fully approved by the City of Aspen’s Historic Preservation Committee and
the ruling was upheld by the Aspen City Council in summer of 2019. There are no further public hearings of any kind required.

NEXT STEPS

Due to COVID the JAS Center fundraising efforts were paused. We felt that it would have been insensitive during the uncertainty, but starting the summer of 2021 JAS’ intention is to resume reaching out to community members and publicly start the fundraising process to ensure that the JAS Center Campaign is successful.

Meanwhile, the plans are going through the building permit process and construction has started.

VISION

PLAN

VENUE

Jazz Vocal Icon Billie Holiday, 1952.

TRANSFORMING
A HISTORIC ASPEN GEM

ASPEN 1952

In the early 1950’s Aspen, Chicago visionaries Walter & Elizabeth Paepke invited great musicians, thinkers, designers and world-leaders from Stravinsky to Schweitzer and more, for creation, reflection & dialogue…the birth of the Aspen Idea: Mind, Body & Spirit. Meanwhile in 1952, the Red Onion (built 1892) quietly achieved international recognition presenting such iconic jazz legends as Billie Holiday, Ella Fitzgerald, Oscar Peterson and Ray Brown…suggesting that jazz itself was a great American art form and deserved a seat at the table.

VISION

Decades later, the JAS Center will be a new, permanent year-round multi-purpose Creative Sanctuary. Imagine live music spilling out into Aspen’s pedestrian core throughout the week. With flexible layout capabilities, the JAS Center is a space for Legendary artists recording albums one week and Music education classes the next. Interspersed between, there will be TED Talk style meetings or gatherings of other community not-for-profits…all seated, standing or both. All these programs will be backed by 21st century broadcast capabilities to fuel wider learning and engage new audiences. The JAS Center will infuse Aspen’s core with new vitality and energy, touching residents & visitors. Re-Imagining the Red Onion and creating a permanent seat at the table for jazz & related forms of music for generations to come.

JAS CENTER PLAN

IMPACT

Your gift can help transform one of the last downtown historic Aspen gems into a vital, year-round performance and recording center and community gathering space. The JAS Center will positively:

  • Enhance the Vitality of the Aspen Core through increasing cultural and performance capacity to over 300+ days/nights of diverse annual usage. 
  • Drive Student Music Education through a permanent education and recording center for both year-round local students and the all-scholarship summer JAS Academy. 
  • Creating Recording & Broadcasting capabilities that will establish the JAS Center as a nationally recognized venue. 
  • Support the Music Loving Community by providing a unique performance center for diverse genres of music in the Aspen core. 
  • Include Residents and Visitors by offering a venue for multiple, diverse community uses including meetings, seminars and special events.

PLAN

JAS is under contract to purchase the existing 2nd floor of the historic Red Onion building, plus the adjacent spaces and the street level entrance that will all be remodeled to create the JAS Center. The JAS Center will serve multiple uses including:

  • Year-round Programming: Ultimately, JAS projects 300+ days/nights of annual usage. JAS plans to significantly increase its own programming “of jazz & related forms of music”, while also opening excess capacity for other organizations and individuals to use.
  • JAS Recording Studio: A “Creative Sanctuary” equally for pop stars, legendary artists and emerging next gen stars, the JAS Center will establish a world-class “destination recording studio”, with multi-space production facilities. The studio is inspired by the handful of iconic, principally metropolitan studios world-wide combining a “live room” (the JAS Café) & adjacent studio under one roof.
    JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has achieved for its “live” concert presentations over 30 years of programming.
  • JAS Local Music Education Initiatives: Create a space to host rehearsals, lessons and performances for students and adults year-round.
  • JAS Academy: Acquire a permanent home for the prestigious all-scholarship summer JAS Academy presented by Jazz Aspen Snowmass in collaboration with Frost School of Music at the University of Miami, under the direction of JAS Artistic Director Christian McBride and Frost Dean Shelly Berg. The JAS Academy is supported annually by a multi-year gift from Sasha and Ed Bass, and takes place in a variety of locations.
  • JAS Café Performances: Expand dates from its current 36 nights annually winter and summer to ultimately increasing to 75+ nights, including more weekend nights, holidays and prime time, which currently are not feasible with existing venue partnerships.
  • Programming for Next Generation Listeners: Expanding performance programming aimed at introducing a younger audience to jazz and related forms of music with accessible pricing. Plus, adding a recording studio with multi media capabilities to create an enticing environment for student engagement.
  • Event Space: With a capacity of (200) seated, or, (250-350) cocktail style, the JAS Center, with its full Catering capabilities and permanent stage/sound/lights will be a one-of-a-kind Aspen core venue. A much-needed venue for JAS collaborations with other not-for-profit organizations, as well as for rental/usage for corporate, municipal or hosted private gatherings.
  • Community Gathering: Create a space that is available to the public to mingle and enjoy music on the many nights that aren’t programmed with private or ticketed events.
  • Gallery: Add a 2nd floor above its entrance with a terrace to create a two-story Gallery hosting rotating thematic exhibits of memorable Artist performances drawn from JAS’ 30 years of archived photos, as well as, visiting iconic music photography collections.

Diagram of the JAS Center @ The Red Onion

JAS Café & Learning Center Layout

TED Talk Layout

FLEXIBLE, UNIQUE VENUE OPTION

The JAS Center will be a game-changer in the downtown Aspen core. A flexible venue for 100-300+ people, featuring multiple seating-arrangements in the JAS Café & Learning Room to host a variety of Performances; Classroom Settings; Rehearsals; Meetings & Special Events with amenities including:  

  • A permanent elevated stage with ideal sight lines throughout the venue  
  • Full A/V capability including permanent ceiling mounted cameras for filming & live projection  
  • A retractable screen for video and film  
  • Catering capabilities  
  • A full bar on the 2nd floor of the historic Red Onion  
  • A 900 square-foot terrace overlooking the Cooper Avenue Mall featuring pristine views of Aspen Mountain steps off the JAS Café & Learning Room  
  • A 1,500 square foot Recording, Mixing & Finishing Studio  
  • Skylight for natural light that can be blacked out when needed

Contact us for more information and to discuss how you can help make a lasting impact In the downtown core of Aspen.
James Horowitz, CEO, President & Founder: jhorowitz@jazzaspensnowmass.org
Holly Upper, VP of Development: hupper@jazzaspensnowmass.org or 970.920.4996 x105

RECORDING STUDIO

PLEASE DONATE

View from recording & broadcast studio with adjacent JAS Café for “Live” recording option.

Layout of recording & broadcast studio with four Iso booths and adjacent Green Room & catering kitchen.

RECORDING STUDIO

The studio vision is inspired by the handful of iconic music studios world-wide, both metropolitan and remote, that combine “live room” and world class multi-space production facilities under one roof. Over time, the JAS studio will become a Creative Sanctuary for major pop stars, legendary artists, emerging next gen stars and students, embracing classical, country, jazz & more. JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has achieved during its 30 years of “live” concert programming. With Aspen as a backdrop, The JAS Center is uniquely situated to create a best in its class “destination recording studio” where artistic magic and inspiration are fueled by the grandeur and serenity of the area’s natural splendor. The JAS Center studio, with 21st century broadcast capability, will be a magnet for great Artists for generations to come.

VISION

TRANSFORMING
A HISTORIC ASPEN GEM

ASPEN 1952

In the early 1950’s Aspen, Chicago visionaries Walter & Elizabeth Paepke invited great musicians, thinkers, designers and world-leaders from Stravinsky to Schweitzer and more, for creation, reflection & dialogue…the birth of the Aspen Idea: Mind, Body & Spirit. Meanwhile in 1952, the Red Onion (built 1892) quietly achieved international recognition presenting such iconic jazz legends as Billie Holiday, Ella Fitzgerald, Oscar Peterson and Ray Brown…suggesting that jazz itself was a great American art form and deserved a seat at the table.

VISION

Decades later, the JAS Center will be a new, permanent year-round multi-purpose Creative Sanctuary. Imagine live music spilling out into Aspen’s pedestrian core throughout the week. With flexible layout capabilities, the JAS Center is a space for Legendary artists recording albums one week and Music education classes the next. Interspersed between, there will be TED Talk style meetings or gatherings of other community not-for-profits…all seated, standing or both. All these programs will be backed by 21st century broadcast capabilities to fuel wider learning and engage new audiences. The JAS Center will infuse Aspen’s core with new vitality and energy, touching residents & visitors. Re-Imagining the Red Onion and creating a permanent seat at the table for jazz & related forms of music for generations to come.

PLAN

JAS CENTER PLAN

IMPACT

Your gift can help transform one of the last downtown historic Aspen gems into a vital, year-round performance and recording center and community gathering space. The JAS Center will positively:

  • Enhance the Vitality of the Aspen Core through increasing cultural and performance capacity to over 300+ days/nights of diverse annual usage. 
  • Drive Student Music Education through a permanent education and recording center for both year-round local students and the all-scholarship summer JAS Academy. 
  • Creating Recording & Broadcasting capabilities that will establish the JAS Center as a nationally recognized venue. 
  • Support the Music Loving Community by providing a unique performance center for diverse genres of music in the Aspen core. 
  • Include Residents and Visitors by offering a venue for multiple, diverse community uses including meetings, seminars and special events.

PLAN

JAS is under contract to purchase the existing 2nd floor of the historic Red Onion building, plus the adjacent spaces and the street level entrance that will all be remodeled to create the JAS Center. The JAS Center will serve multiple uses including:

  • Year-round Programming: Ultimately, JAS projects 300+ days/nights of annual usage. JAS plans to significantly increase its own programming “of jazz & related forms of music”, while also opening excess capacity for other organizations and individuals to use.
  • JAS Recording Studio: A “Creative Sanctuary” equally for pop stars, legendary artists and emerging next gen stars, the JAS Center will establish a world-class “destination recording studio”, with multi-space production facilities. The studio is inspired by the handful of iconic, principally metropolitan studios world-wide combining a “live room” (the JAS Café) & adjacent studio under one roof.
    JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has achieved for its “live” concert presentations over 30 years of programming.
  • JAS Local Music Education Initiatives: Create a space to host rehearsals, lessons and performances for students and adults year-round.
  • JAS Academy: Acquire a permanent home for the prestigious all-scholarship summer JAS Academy presented by Jazz Aspen Snowmass in collaboration with Frost School of Music at the University of Miami, under the direction of JAS Artistic Director Christian McBride and Frost Dean Shelly Berg. The JAS Academy is supported annually by a multi-year gift from Sasha and Ed Bass, and takes place in a variety of locations.
  • JAS Café Performances: Expand dates from its current 36 nights annually winter and summer to ultimately increasing to 75+ nights, including more weekend nights, holidays and prime time, which currently are not feasible with existing venue partnerships.
  • Programming for Next Generation Listeners: Expanding performance programming aimed at introducing a younger audience to jazz and related forms of music with accessible pricing. Plus, adding a recording studio with multi media capabilities to create an enticing environment for student engagement.
  • Event Space: With a capacity of (200) seated, or, (250-350) cocktail style, the JAS Center, with its full Catering capabilities and permanent stage/sound/lights will be a one-of-a-kind Aspen core venue. A much-needed venue for JAS collaborations with other not-for-profit organizations, as well as for rental/usage for corporate, municipal or hosted private gatherings.
  • Community Gathering: Create a space that is available to the public to mingle and enjoy music on the many nights that aren’t programmed with private or ticketed events.
  • Gallery: Add a 2nd floor above its entrance with a terrace to create a two-story Gallery hosting rotating thematic exhibits of memorable Artist performances drawn from JAS’ 30 years of archived photos, as well as, visiting iconic music photography collections.

VENUE

FLEXIBLE, UNIQUE VENUE OPTION

The JAS Center will be a game-changer in the downtown Aspen core. A flexible venue for 100-300+ people, featuring multiple seating-arrangements in the JAS Café & Learning Room to host a variety of Performances; Classroom Settings; Rehearsals; Meetings & Special Events with amenities including:  

  • A permanent elevated stage with ideal sight lines throughout the venue  
  • Full A/V capability including permanent ceiling mounted cameras for filming & live projection  
  • A retractable screen for video and film  
  • Catering capabilities  
  • A full bar on the 2nd floor of the historic Red Onion  
  • A 900 square-foot terrace overlooking the Cooper Avenue Mall featuring pristine views of Aspen Mountain steps off the JAS Café & Learning Room  
  • A 1,500 square foot Recording, Mixing & Finishing Studio  
  • Skylight for natural light that can be blacked out when needed

Contact us for more information and to discuss how you can help make a lasting impact In the downtown core of Aspen.
James Horowitz, CEO, President & Founder: jhorowitz@jazzaspensnowmass.org
Holly Upper, VP of Development: hupper@jazzaspensnowmass.org or 970.920.4996 x105

RECORDING STUDIO

RECORDING STUDIO

The studio vision is inspired by the handful of iconic music studios world-wide, both metropolitan and remote, that combine “live room” and world class multi-space production facilities under one roof. Over time, the JAS studio will become a Creative Sanctuary for major pop stars, legendary artists, emerging next gen stars and students, embracing classical, country, jazz & more. JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has achieved during its 30 years of “live” concert programming. With Aspen as a backdrop, The JAS Center is uniquely situated to create a best in its class “destination recording studio” where artistic magic and inspiration are fueled by the grandeur and serenity of the area’s natural splendor. The JAS Center studio, with 21st century broadcast capability, will be a magnet for great Artists for generations to come.