CALENDAR
JAS CENTER CAMPAIGN

PROJECT APPROVALS RECEIVED

The specific design & layout of the JAS Center has been fully approved by the City of Aspen’s Historic Preservation Committee and
the ruling was upheld by the Aspen City Council in summer of 2019. There are no further public hearings of any kind required.

NEXT STEPS

The JAS Center plans are being submitted to the City of Aspen Building Department in the winter of 2021 to secure construction permits.
While the plans go through the building permit process, JAS is publicly starting the fundraising process by reaching out to community
members to ensure that the JAS Center Campaign
is successful.

VISION

PLAN

VENUE

In the early 1950’s, The Red Onion achieved international recognition presenting such iconic jazz legends as Billie Holiday, Ella Fitzgerald, Oscar Peterson, Ray Brown and Duke Ellington.

transforming
A HISTORIC ASPEN GEM

VISION

JAS is embarking on the most ambitious project in the organization’s history, establishing the JAS Center. The JAS Center is a legacy building, providing a permanent home in the core of Aspen. An exciting cultural space that will become a unique part of the Aspen Experience with a multi-purpose facility for JAS’ Mission driven initiatives of education, performance programming, and community engagement. The JAS Center will also serve as a community asset through its ability to provide a flexible usage venue based on its unique capacity and design.
Your gift can help transform one of the last downtown historic Aspen gems into a vital, year-round performance center and community gathering space. The JAS Center will positively:

• Enhance the Vitality of the Aspen Core through increasing cultural and performance capacity
• Drive Student Music Education through a permanent education center
• Support the Music Loving Community by providing a unique performance center for diverse genres of music in the Aspen core
• Include Residents and Visitors by offering a venue for multiple, diverse community uses transforming A HISTORIC ASPEN GEM In the early 1950’s, The Red Onion achieved international recognition presenting such iconic jazz legends as Billie Holiday, Ella Fitzgerald, Oscar Peterson, Ray Brown and Duke Ellington.

PLAN

JAS is under contract to purchase the existing 2nd floor of the historic Red Onion building, plus the adjacent spaces and the street level entrance that will all be remodeled to create the JAS Center. The JAS Center will serve multiple uses including:

• Year-round Programming: Ultimately, JAS projects hundreds of days/nights of annual usage. JAS plans to increase its own programming over time by three-fold, while also opening excess capacity for other organizations and individuals to use.

• JAS Local Music Education Initiatives: Create a space to host rehearsals, lessons and performances for students and adults year-round.

• JAS Academy: Acquire a permanent home for the prestigious all-scholarship summer JAS Academy presented by Jazz Aspen Snowmass in collaboration with Frost School of Music at the University of Miami, under the direction of JAS Artistic Director Christian McBride and Frost Dean Shelly Berg. The JAS Academy is supported annually by a multi-year gift from Sasha and Ed Bass, and takes place in a variety of locations.

• JAS Café Performances: Expand dates from its current 36 nights annually winter and summer to ultimately increasing to 75+ nights, including more weekend nights, holidays and prime time, which currently are not feasible with existing venue partnerships.

• Programming for Next Generation Listeners: Expanding performance programming aimed at introducing a younger audience to jazz and related forms of music with accessible pricing.

• Event Space: Build a much-needed downtown Aspen venue for JAS collaborations with other not-for-profit organizations, as well as for rental/usage for corporate, municipal or hosted private gatherings.• Community Gathering: Create a space that is available to the public to mingle and enjoy music on the many nights that aren’t programmed with private or ticketed events.

• Gallery: Add a 2nd floor above its entrance with a terrace to create a two-story Gallery hosting rotating thematic exhibits of memorable Artist performances drawn from JAS’ 30 years of archived photos, as well as, visiting iconic music photography collections.

In 2021, JAS won the ACRA
“Not for Profit Organization of the Year” Award.

FLEXIBLE, UNIQUE VENUE OPTION

The JAS Center will be a game-changer…a flexible venue for 100-300+ people, featuring multiple seating-arrangements in the JAS Café & Learning Room to host a variety of Performances; Classroom Settings; Rehearsals; Meetings & Special Events with amenities including:
» A permanent stage
» Full A/V capability
» retractable screen for video and film
» full bar on the 2nd floor of the historic Red Onion
» 900 square-foot terrace overlooking the Cooper Avenue Mall featuring pristine views of Aspen Mountain steps off the JAS Café Learning Room
» kylight for natural light that can be blacked out when needed

Contact us for more information and to discuss how you can help make a lasting impact on the downtown core of Aspen. James Horowitz, CEO, President & Founder: jhorowitz@jazzaspensnowmass.orgHolly Upper, VP of Development:

or 970.920.4996 x105

RENDERINGS

PLEASE DONATE

TESTIMONIALS

View from JAS Center lobby into new JAS 2nd Floor Bar, with the JAS Café Stage & Learning Room to the right.

View of the JAS Café Stage from the new JAS Center 2nd Floor Bar, above the original Red Onion.

View of the JAS Café Stage from the new JAS Center 2nd Floor Bar, above the original Red Onion.

View of the JAS Café Stage from the JAS Lounge & Wine Room.

Side view of the JAS Café Stage.

Street view.

GIFT LEVELSJAS

has received significant pledges to date. Every Gift Matters! Join Us!

• $1 – $24,999: Name placement on a Donor Recognition Wall.

• $25,000 – $124,999: Name placement on a Vinyl Record on a Donor Recognition Wall.

• $125,000 – $999,999: Naming opportunities for items including: Galleries, Lobby, Green Room, Booths in the JAS Café & Learning Room, Movie Screen &        Projector, Skylights, Terraces, and more.

• Seven (7) Figure Gifts of $1M+: Naming opportunities for the JAS Café & Learning Room, 2nd Floor Red Onion Bar, Lounge & Wine Room and Stage.

• Naming of the JAS Center is available, please inquire for more information.
Placement and size of name on a donor recognition wall is in context of the total number of gifts received for the Campaign.

WAYS TO GIVE

• Pledges: –

Best Used: Donors may spread their pledge payment up to five years in order to make larger commitments and fulfill them at a comfortable pace. Donors are asked to complete a pledge form to ensure that your pledge details are accurately recorded and understood.

-Tax Benefit: Charitable deduction in the year of the gift

• Donate by Check or Credit Card

• A Grant/Donation from Donor Advised Fund or Family Foundation

CREATIVE WAYS TO GIVE

• Gifts of Appreciated Securities:

– Best Used: Securities held for more than 1 year, low basis or highly appreciated stock.- Tax Benefit: Receive a charitable tax deduction for the full market value of the securities and avoid capital gains tax if the donor has owned the asset for at least a year. To avoid capital gains taxes, you must provide the securities themselves, not the proceeds of their sale. These gifts may be deducted at fair market value on the date of transfer to JAS.

• Transfer of Required Minimum Distribution (RMD) From IRA or Retirement Plan:

– Best Used: After the age of 72 years old or over, individuals can make a qualified charitable distribution using part or all of their required minimum distribution (RMD) from a retirement plan.

– Tax Benefit: As of 2021, once you turn 72 years old you are required by the IRS to take minimum distributions from your IRA, SEP IRA, Simple IRA or retirement plan, including 401K plans, 403B plans, etc. The required minimum distribution funds from your IRA and retirement plan are tax exempt if they are applied to a qualified charity, like JAS. This avoids income taxation on the RMD portion given to JAS.These statements are suggestions and should not be construed as financial advice. Please consult your Financial Advisor, Estate Planning Attorney or Accountant to determine the best means for giving based on your financial plan.

• Charitable Lead Trust:

– Best Used: To distribute funds to JAS for a predetermined number of years. At the end of that predetermined time period, the trust terminates, and the assets are given back to the grantor or the non-charitable beneficiary.

– Tax Benefit: The income tax deduction is for payments made annually to JAS and enable generational wealth transfer.

WAYS TO GIVE IN THE FUTURE

• Bequest Through Will:

– Best Used: This is one of the simplest ways is to give from your estate. You can make a gift bequest, after others have been provided for, of a dollar amount, specific property, a percentage of the estate, or what is left to JAS.

– Tax Benefit: Reduced taxable estate and receive tax-deduction for the charitable gift.

• Gift of Life Insurance:

– Best Used: A simple way to make a significant future gift is to name JAS the beneficiary to receive all, or a portion of the proceeds of an existing life insurance policy.

– Tax Benefit: You will receive a tax deduction for the cash surrender value, thus reducing your tax liability in the year of the gift.

• In-Kind Gifts:

– Best Used: Gifts of a certain nature, like a Steinway Piano or other cash valued essential products, will be accepted by the organization with prior approval by JAS.

– Tax Benefit: These gifts will be credited toward the campaign at their full fair market value(s) as determined by appraisal or other appropriate valuation techniques.

VISION

transforming
A HISTORIC ASPEN GEM

VISION

JAS is embarking on the most ambitious project in the organization’s history, establishing the JAS Center. The JAS Center is a legacy building, providing a permanent home in the core of Aspen. An exciting cultural space that will become a unique part of the Aspen Experience with a multi-purpose facility for JAS’ Mission driven initiatives of education, performance programming, and community engagement. The JAS Center will also serve as a community asset through its ability to provide a flexible usage venue based on its unique capacity and design.Your gift can help transform one of the last downtown historic Aspen gems into a vital, year-round performance center and community gathering space. The JAS Center will positively:

  • Enhance the Vitality of the Aspen Core through increasing cultural and performance capacity
  • Drive Student Music Education through a permanent education center
  • Support the Music Loving Community by providing a unique performance center for diverse genres of music in the Aspen core

PLAN

ERIC CHURCH

VISION

JAS is embarking on the most ambitious project in the organization’s history, establishing the JAS Center. The JAS Center is a legacy building, providing a permanent home in the core of Aspen. An exciting cultural space that will become a unique part of the Aspen Experience with a multi-purpose facility for JAS’ Mission driven initiatives of education, performance programming, and community engagement. The JAS Center will also serve as a community asset through its ability to provide a flexible usage venue based on its unique capacity and design.Your gift can help transform one of the last downtown historic Aspen gems into a vital, year-round performance center and community gathering space. The JAS Center will positively:

https://www.ericchurch.com/

VENUE

FLEXIBLE, UNIQUE VENUE OPTION

The JAS Center will be a game-changer…a flexible venue for 100-300+ people, featuring multiple seating-arrangements in the JAS Café & Learning Room to host a variety of Performances; Classroom Settings; Rehearsals; Meetings & Special Events with amenities including:

  • » A permanent stage
  • »Full A/V capability
  • » retractable screen for video and film
  • » full bar on the 2nd floor of the historic Red Onion
  • » 900 square-foot terrace overlooking the Cooper Avenue Mall featuring pristine views of Aspen Mountain steps off the JAS Café
    & Learning Room
  • » kylight for natural light that can be blacked out when needed

Contact us for more information and to discuss how you can help make a lasting impact on the downtown core of Aspen. James Horowitz, CEO, President & Founder: jhorowitz@jazzaspensnowmass.orgHolly Upper, VP of Development:

or 970.920.4996 x105

PLEASE DONATE

View from JAS Center lobby into new JAS 2nd Floor Bar, with the JAS Café Stage & Learning Room to the right.
View of the JAS Café Stage from the new JAS Center 2nd Floor Bar, above the original Red Onion.
View of the JAS Café Stage from the new JAS Center 2nd Floor Bar, above the original Red Onion.
View of the JAS Café Stage from the JAS Lounge & Wine Room.
Side view of the JAS Café Stage.
Street view.

PLEASE DONATE

TESTIMONIALS

In the early 1950’s, The Red Onion achieved international recognition presenting such iconic jazz legends as Billie Holiday, Ella Fitzgerald, Oscar Peterson, Ray Brown and Duke Ellington.